Add FAQ’s for better conversion
Do you already use FAQ / Frequently Asked Questions? Here’s why you should:
(Spoiler: you get the benefits immediately and it’s a lot faster than blogging.)
- Increase your visibility
- provide the doubting customer with supporting information on the way to purchase or other action
- relevant information for your target group
- you profile yourself as an expert
“But doesn’t that apply to all content I add to my website?” you ask right?
.That is exactly why we zoom in on the specific FAQ benefits:
Search engines love FAQ
Search engines love FAQs. Search engines want to provide the answers people are looking for. Sounds simple. So once you have the answer (and the question), well structured*, on your website, how easy is it for Google to present it in the search results.
More visibility, yes nice, but more customers are even better. You are not Wikipedia, visitors must be able to click through to your service or product.
We can measure that click through and then we call it: Click Through Rate, abbreviated CTR.
Two things that will make your CTR work: 👇🏼
Don’t give away too much information in the answers you put back in the search results. You want visitors to click through to your products.
A CLICKABLE call-to-action with every answer. Many people don’t know that you can also include a link within your FAQ. As you can see in the example, this ensures that the user can click directly from the answer.
Click through to what? 👇🏼
Below is a list of click-through options:
Subscribe to our blog/newsletter
Download locked content
Book a demo
Start product trial
Get in touch
Create FAQs quickly and easily
You really don’t have to be a seasoned blogger to formulate a frequently asked question for your target group. You know better than anyone what questions your customers ask. Put your text literally with a question and answer one after the other. Don’t elaborate too much in your answers, redirect the visitor to the link, your CTA as indicated above.
Check with Google suggestions for the questions that are asked. “People also ask…..”(thank you Google)
The first thing that is asked in my case is:
Q:”How much does it cost to build a website?” 😉
A:Here is the blogpost.
*In this case, by structured we mean the use of hierarchy in the text. title:H1, sub-title: H2 and so on. Google has a much broader explanation of FAQ and structured data.
Adding an FAQ is done faster than creating a blog post and you immediately reap the benefits.
Don’t feel like it or don’t have the time to do this: let’s do it together. Book a 1 on 1 session: go to WP Workout, and read more about the WP Workout and what it costs.
FAQ #FAQ #SEO #StructuredData #CTA #Marketing #Google #CTR
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