Keep your URL slug clean and readable

url slug explained

Keeping the URL slug clean and readable is very important if you want to improve user experience and optimize your site for search engines.

In this article:

– Why important
– What exactly is a URL slug?
– How do I change a slug?

– Why important

  1. Better user experience
    A clear and readable URL slug helps users understand what to expect on the page before they even visit it. This clarity increases the likelihood of clicks when the URL is shared on social media, emails, or other websites. It makes the URL easier to read and remember, which is especially useful if someone wants to type it directly into their browser.
  2. Better SEO
    Search engines like Google use the words in your URL slug to understand the content of your page. A well-crafted slug that contains relevant keywords will boost your SEO. Match your words in the slug to the keywords of your target group. This helps with your ranking.
  3. Easy link sharing
    A clean and descriptive URL slug can make your link more shareable. When the URL identifies what the page is about, people are more likely to cite it as a source in their article, increasing the authority and reach of your content.
  4. Better data tracking
    clean URL slugs make tracking specific pages’ performance easier through analytics tools. When each URL is descriptive and unique, you can quickly see which pages perform well and why. It quickly becomes clear where you can take action. Refine strategies and improve underperforming pages.
  5. Ready for the future
    URL slugs that are neat and logical stay relevant longer. Good once, stays good. Changing URLs is never nice. Then you have to set up redirects, with the risk of errors. A broken link is a missed visitor and SEO damage. 🙁

Good URL slugs are both readable and relevant to the content of the page or message, boost the user experience and are important for the findability of your website.

– What exactly is a URL slug?

A URL slug is the part of a URL that specifically identifies the page or post to which the link leads. It comes right after the domain name and any folder structure. A URL slug is usually a few words long, separated by hyphens. For example, in the URL of the contact page of this website,, “contact” is the slug.

– How do I change a slug?

this post also exists in Dutch


Increase your ROI with actionable insights you can implement yourself. Do it together.

One email, once a month.
We’ll never share your email address.

Similar Posts